Barath Velmurugan

Forward Deployed Engineer, Google

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Hi! I am a Forward Deployed Engineer (GenAI) at Google in New York City. I recently completed my Master of Business Analytics at MIT, where I was a Graduate Research Assistant advised by Professor Vivek F. Farias. Before that, I received my B.Math in Statistics & CS from the University of Waterloo, where I was mentored by Professor Steve Drekic. Outside of work, I'm usually building something: agents, eval tools, small experiments with language models. I'm also a huge basketball fan! Please reach out!

Research

My research so far spans generative modeling of digital twins, behavioral simulation using large language models, and token entanglement in language models. I am interested in how large language models reason about human behaviour, and what their hidden representations mean for interpretability and safety! My recent work includes synthetic customer modeling at Anheuser-Busch InBev through MIT, and independent work on how models pass along preferences through data that seem meaningless.

Work Experience

Forward Deployed Engineer, Generative AI · Google | Sept 2026 – Present

Deploying Google's frontier models in customer environments.

Machine Learning Engineer · Wayward (Series B) | Feb 2026 – Aug 2026

Brand–partner matchmaking and monetization modeling for Wayward’s partnership platform.

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  • Shipped the live brand-publisher discovery-scoring model (LightGBM, 1,123 pairs scored) over 14.2M ad-spend rows ($247M GMV) across 8 publishers and 590 brands; engineered 2 external Google search-volume signals to score cold-start brands with no campaign history; AUROC 0.68 (0.73 with prior history), validated per-publisher on a temporal holdout
  • Owned the ROAS-based labeling and feature pipeline; caught a $16M attribution blind spot (48 brands) from a case-insensitive join bug before it corrupted training; rebuilt the model's top feature to lift coverage from 2.5% to 98.8%
Graduate Research Assistant · Massachusetts Institute of Technology | Sept 2025 – Aug 2026

LLM-based digital twins and behavioral simulation for ABI’s Zé Delivery (5M users) platform.

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  • Developed an AB InBev digital-twin pipeline converting 319 Brazilian-Portuguese interviews into 291 queryable personas
  • Built a GEPA prompt-evolution loop to learn 20 behavioral rules per persona, replacing manual prompts with persona cards
  • Deployed an LLM-as-judge evaluation harness over 5,590 held-out turns with a 4-dimension rubric, scoring 4.72/5.0 overall
GenAI Lab Team Member · BMW Group (Innovation & Research) | Feb 2026 – May 2026

Implementing a feedback-driven prompt optimization pipeline for continuous AI agent adaptation without retraining.

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  • Created a prompt optimization pipeline for OCR extraction, improving accuracy by 54% (0.437 to 0.673) over 5 iterations
  • Built an evaluation layer, fixed scoring bugs, and used model-vs-prompt ablations (+0.188 vs +0.025) to guide refinement
Analytics Lab Team Member (2025 Winners) · Mira Intel | Sept 2025 – Dec 2025

Computer vision & multi-agent workflow for wind-turbine damage detection and forecasting.

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  • Awarded 1st Place in MIT Analytics Lab (top team among 22 teams across 21 industry partners) [official announcement]
  • Constructed a computer vision pipeline that ingests images of wind-turbine blades, predicts damage, and forecasts wear
  • Engineered a YOLOv8 damage detector using Python achieving 0.96 F1 on critical defects via class-imbalance correction
  • Architected a multi-agent workflow using OpenAI Agent Builder to convert lengthy damage reports into prognostic JSONs
Software Engineer Intern · PointClickCare | Sept 2024 – Dec 2024

A full-stack platform for the Senior Living Resident Management market (React & Python).

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  • Built a feature enabling an Azure GPT3.5 Turbo model to review lengthy SQL files and flag syntax deviations in pull requests, providing real-time non-intrusive quality checks using Groovy (i.e., undisturbed Jenkins build)
  • Took ownership of complex React UI features such as debugging production issues, building a multi-select search filter, and enabling editable time fields for “move-out” operations
Software Engineer Intern · Manulife | Jan 2024 – Apr 2024

Qualys Cloud Agent automation in Ansible using Azure Metadata and YAML.

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  • Proved out Qualys Cloud Agent functionality in Ansible by leveraging Ansible Modules, Azure Metadata, and YAML
  • Built a Chef feature using Ruby to validate access control policies (Sudo, HBAC) during the provisioning of a server, strengthening security and reducing server deployment time by 15%
Software Engineer Intern · Manulife | May 2023 – Aug 2023

PySpark and Databricks pipelines for large-scale database migration (80K records).

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  • Transformed data fields using PySpark and Databricks to support large-scale database migration of 80,000 records
  • Refactored a mission critical React project by consolidating logic, modularizing code, and deleting files
  • Built API-driven table rendering functionality (< 3s response) using TypeScript, React, and Material UI
  • Streamlined client data entry by adding button functionality and 5 conditional fields using React Hooks and JSX
Software Engineer Intern · Manulife | Sept 2022 – Dec 2022

Azure Logic Apps integration of Manulife Bank (SOAP) and Salesforce (REST).

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  • Integrated Manulife Bank (SOAP) with Salesforce (REST) using Azure Logic Apps, achieving 42% more performance (less than 1s latency) and near-zero downtime compared to the previously deployed PCF model
  • Solved authentication using Azure App Service to allow the Logic App to hit the bank’s on-prem SOAP APIs
  • Strengthened Logic App security by implementing OAuth 2.0 authentication using Azure Active Directory
Software Engineer Intern · PointClickCare | Jan 2022 – Apr 2022

Azure Event Hub deployment & Python multithreading for large-scale (22M+) data ingestion.

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  • Provisioned an Azure Event Hub using Java and Terraform to enable parallel ingestion of 22 million patient data
  • Leveraged Python multithreading to reduce script validation time for OHDSI datasets with 150,000 rows by 56%
  • Programmed an Azure Function using Java to detect the health of a Redis cache and PostgreSQL application
Software Engineer Intern · PointClickCare | May 2021 – Aug 2021

API development and unit testing using Spring and JUnit.

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  • Engineered a new API in 1 week (half a sprint) using Spring to inform 10,000+ vendors on ancillary charge statuses
  • Integrated 20+ comprehensive unit tests with JUnit for public APIs to improve API robustness and maintainability

Selected Research Reports

Projects

Extracurricular

Clubs

MIT AI & ML Club, MIT Tech Club, MIT Project Management Club, UW Data Science Club, Stanford ASES

Conferences & Events

CODE@MIT (2025), GAI World (2025), Hack The North (2024), Jane Street FTTP (2021)

Interests

strategy games (e.g., Chess), lo-fi music, long road-trips, and electronic music production!

© 2026 Barath Velmurugan | 341 visits